If you want to stand out in your industry, you must ensure create an impressive website, which will directly reflect your brand, products and services. To do so, you must constantly review your site to provide your customers with a fantastic user experience. Read our top tips on how to improve your website.
Fast Website Hosting
A poor load time will frustrate your web visitors, which could directly impact your profit margin. Web visitors will often click away from a site if they are forced to wait more than two seconds for a page to load, which is why you must improve your uptime if you want to keep users on site and boost your conversion rate.
The one thing slowing your website down could be a poor hosting service. We therefore recommend switching to the best web host UK, who will provide ultra-fast hosting to ensure your visitors will remain on your website to learn more about your products and services.
Publish High-Quality Content
The search engines want to provide their users with the highest quality content online, which is why you must develop a solid content marketing strategy. Your goal should be to regularly produce high-quality content that is informative, entertaining and helpful, which will drive a significant amount of traffic to your landing pages or blog posts, whilst establishing your brand as an industry thought leader.
Avoid being penalised in the search engines rankings by removing poorly-written, short articles that will cause your website more harm than good. You must also update your website with fresh content to provide the latest news, facts and products to both web users and the search engines.
A Responsive Web Design
More than half of all web searches are performed on a mobile device. It is therefore vital to provide a responsive web design that can adapt to desktop, smartphones and tablets. Any business that does not have a mobile-friendly website risks being penalised in the search engines, as it is a Google ranking factor. Also, with responsive designs becoming commonplace online, you must create a mobile-friendly site or risk being left behind your competitors online.
A Data-Driven Strategy
Use your existing website data to look for ways to improve your website. Monitor user behaviour via Google Analytics, which will provide information on your most visited web pages, bounce rate, user locations, traffic sources and more. As a result, you can identify where you are going right or wrong to make the necessary improvements to your website.
Simplify Your Navigation
Customers do not want to undertake many steps to find the page they are looking for. Improve your conversion rate by simplifying the navigating experience. Try consolidating the different options on your website that will not require their own main navigation button, and use CSS drop downs to organise landing pages under parent pages. Improved navigation will transform the user experience, which will keep visitors on your website for longer, so they are more likely to become a customer.