If you hope to be a successful freelancer, then a well-assembled portfolio is an essential marketing tool. However, it’s important to be sure that the portfolio you put together is able to attract, rather than put off, new business. No matter what kind of freelance service you offer to your clients, it’s important to have a portfolio that causes potential new customers to be interested in finding out what more you have to offer and how you can help their business or personal life to be more successful. We’ve put together some top tips to help you design and showcase a highly successful freelance work portfolio.
Tip #1. Consider Your Audience’s Needs:
When putting together your freelance portfolio, one of the main things that you’ll need to consider is the needs and requirements of your target audience. Bear in mind that most clients you will be marketing to are going to be business owners, therefore, you can use your portfolio to your advantage to show off how much you understand about running a business and what you can do to help make their brand become more successful. A well-assembled and sleekly designed portfolio website doesn’t just help you to market your abilities, but also shows off your technical and design know-how.
Tip #2. Pick the Right Web Host:
When it comes to showing off your freelance work and skills online, the best web hosting service is paramount. The last thing that you want is for your potential new clients to be put off from choosing you as a freelancer due to technical difficulties with your website, such as down time when they try and visit, or frustrating slow page loading speeds. Investing in a high-quality, reputable web hosting service, such as the WordPress hosting UK provided by Smart Hosting, is an essential when it comes to publishing your freelance portfolio. Opt for a host that offers 24/7 customer support and a generous amount of storage space so that you can regularly update your portfolio with new examples.
Tip #3. Use Social Media:
Today, social media is becoming more and more of a viable business tool for business owners and freelancers in every corner of the industry. With thousands of business owners using social networking sites such as Facebook, Twitter and Instagram for their own marketing purposes, it makes sense for freelancers to also begin marketing themselves on these sites too. Social media doesn’t just provide an easy place for members of your target audience to find you, you can also utilise it for engaging with your existing and potential clients and finding out more about what they’d like from you.
Tip #4. Offer a Wide Range of Samples:
When it comes to showing off your work, as a freelancer you will know that no two clients are going to be the same. Most freelancers find themselves working with business owners from several different business sectors, which is where the ‘categories’ section of your portfolio is going to come in handy. Publish samples of your work from various different niches to reach out to as many potential new clients as possible.
Did these tips help you? Let us know in the comments.