When we talk about a website’s visibility, we are referring to how easy the website is for the average internet user to find. The most common way in which people find websites these days is through search engines, followed by direct links from other sites that they frequent. It is therefore important for any modern website to take the necessary steps to boost their position in search page rankings and to provide a quality experience for any visitors in order to encourage other sites to link to yours.
Advertising
Selling advertising space on your website will not only earn you some extra cash, it can provide you with the necessary funds to embark upon your own advertising campaign. Of course, savvy website designers need to be cautious about how they implement any advertising as the last thing you want to do is inadvertently drive customers away. Obnoxious adverts are a very quick way to do this! Visitors consider an advert to be obnoxious if it intrudes upon their browsing experience, so adverts that take up an unnecessary amount of space and which cover or obscure other elements are considered obnoxious.
Instead, any advertising on your website should be as minimal as possible. Also make sure that you avoid auto playing videos and sound effects at all costs, these are by far the most annoying types of elements for any visitors to your page. Similarly, it is a good idea to make any advertising which you place on other websites as unobtrusive as possible. If people dislike the way your advert is presented, it will also reflect badly on your website as a whole.
Social Media
You can use social media as a convenient platform to communicate with your user base, to post updates, and to receive any comments or criticisms. Fans of you or your website are more likely to share your social media profiles than they are to share direct links to your website. You should take full advantage of the opportunities that social media presents, both as a communications platform, and a space within which you can promote you and your site.
Setting up social media accounts is free and there are now a number of different smartphone apps that allow you to manage content across a number of different platforms from a single app, this makes sending out coordinated updates very easy.
Search Engine Optimisation
SEO is one of the most important tools available to the modern web developer. Essentially, the higher your SEO score, the more prominently your website will be displayed in the search engine results. There are a number of different factors used to determine your SEO score, but the more reputable websites that link to your website the better. There are now a variety of different businesses and services you can turn to who will help you easily and quickly increase your SEO rankings, for example Click Intelligence. This is a worthwhile investment which almost guarantees a good ROI.
A well-designed website is no good if no one ever finds it. Get creative, consult with fellow web developers, frequent message boards, do whatever it takes to raise awareness of your website and learn how to make sure that once it’s visible it stays visible.